At Life’s Simple Ingredient, we believe in the power of tradition, the importance of real food, and the value of honest information.
In a time when dietary trends change overnight and misinformation spreads faster than facts, wheat — one of humanity’s original foods — has too often been misunderstood or unfairly vilified.
We’re here to change that.
We exist to educate, inspire, and reconnect people with wheat a simple, wholesome ingredient that has nourished families, built civilizations, and woven itself into the cultural fabric of every corner of the world.
Our Mission
To bring wheat back into a positive light.
At Life’s Simple Ingredient, our mission is clear:
- Educate the public about wheat’s true role in human health and culture.
- Dispel myths and misinformation about wheat, gluten, and carbohydrates.
- Celebrate the traditions, recipes, and farming practices that honor wheat’s enduring legacy.
- Empower individuals to make confident, informed food choices rooted in fact, not fear.
We believe that wheat is not a villain.
It is life’s simple ingredient — pure, versatile, nourishing, and deeply connected to who we are.
Our Vision
We envision a world where wheat is once again embraced with pride, where families bake together, communities break bread together, and food choices are made through knowledge and respect rather than anxiety or fad diets.
In our vision:
- Nutrition is understood, not feared.
- Farmers are honored for their stewardship of the land.
- Food traditions are preserved and passed down.
- Real ingredients are celebrated for their simplicity, sustainability, and goodness.
We want to help rebuild trust — in food, in farming, and in the shared history that connects us all through wheat.
Meet the Team
Evan Harrow — Lead Researcher & Writer
Evan Harrow is a writer and researcher specializing in the history, culture, and science of wheat. Raised in a small rural community surrounded by wheat fields, Evan developed a deep respect for the farmers who feed the world and the simple ingredients that make up our most beloved meals.
With a background in historical research and nutritional studies, he brings a sharp eye for facts and a genuine love of storytelling.
At Life’s Simple Ingredient, Evan’s work focuses on dismantling myths around wheat, exploring its journey through human civilization, and highlighting its rightful place in a healthy diet. Through his articles and essays, he invites readers to reconnect with one of life’s most essential foods.
Sophie Callen — Nutritional Consultant
Sophie Callen is a certified nutritionist with a passion for real, accessible nutrition education. After years working in clinical and community health, she recognized how often grains and wheat in particular were misunderstood and underappreciated.
Sophie believes that food should nourish both the body and the spirit, and that wheat, when respected and understood, plays a vital role in a balanced diet.
At Life’s Simple Ingredient, Sophie provides scientifically grounded insights into nutrition, translating complex information into simple, actionable advice for families, educators, and everyday readers.
Marcus Vane — Agricultural Specialist
Marcus Vane grew up working the soil on a fourth-generation wheat farm in Saskatchewan. From a young age, he experienced firsthand the connection between land, seed, and table. After earning his degree in
Agricultural Sustainability, Marcus dedicated his career to promoting sustainable farming practices and educating consumers about where their food comes from.
At Life’s Simple Ingredient, Marcus shares the farmer’s perspective, offering behind-the-scenes looks at wheat cultivation, harvest traditions, and the deep respect farmers hold for the crops they raise.
His storytelling bridges the growing gap between consumers and agriculture, helping readers appreciate the true value of the food on their plates.
Why We Exist
Today’s conversations around food are often driven by fear — fear of carbohydrates, fear of gluten, fear of tradition. Popular media and diet fads have painted wheat as something to avoid, rather than something to celebrate.
At Life’s Simple Ingredient, we take a different approach.
- We believe that food should be honored, not feared.
- We believe that knowledge is the antidote to anxiety.
Through education, storytelling, and clear, science-backed information, we aim to give readers the tools to make thoughtful, confident food choices — without falling for fads, fear-mongering, or misinformation.
Wheat has been with us for over 10,000 years. It has fed empires, inspired rituals, sustained explorers, and brought communities together. It deserves a place not just on our plates, but in our hearts and our shared history.
Our Core Values
1. Truth Over Trend
We focus on facts, not fads. Evidence-based, thoroughly researched information is the foundation of everything we publish.
2. Respect for Tradition
Food traditions are the story of humanity. We celebrate the recipes, rituals, and practices that have stood the test of time.
3. Connection to the Land
We honor the farmers who grow our food and the fields where wheat begins its journey.
4. Empowerment Through Education
Our goal is to equip our readers with real knowledge — not to tell them what to eat, but to give them the confidence to choose wisely.
5. Celebration of Simplicity
The simplest ingredients are often the most powerful. We believe wheat is proof of that.
Join Us
At Life’s Simple Ingredient, we’re on a mission to tell a different food story — one rooted in respect, tradition, and truth.
Whether you’re a home baker, a curious eater, a teacher, a parent, or just someone who loves good food, we invite you to join us.
Roll up your sleeves. Get a little flour on your hands. And rediscover why wheat has been, and still is, life’s simple ingredient.